2014 Subaru Discover Aurasma iOS App
Developed Aurasma based iPad and iPhone application. The apps worked in tandem with websites and print brochures for WRX and XV Crosstrek at the 2014 New York Auto Show. Print brochures and assorted collateral had “target” images or symbols printed on them. Users installed Aurasma application and retrieved special content based on the specific target images. Applications and aurasma included tracking.